Mission

Sinar Matahari Elektrik, working together with our suppliers and channel partners, provides products, tools and services for electrical contractors to design and build a safe and reliable electrical installation.

Vision

To provide all Indonesians access to safe and reliable Electrical Construction Material anytime, anywhere.

Core Values

Sinar Matahari Elektrik is guided by 5 Core Values: H.E.A.R.T

Honour : We conduct our business with utmost integrity. Once trust is broken, it is not easily regained
Excellence : We give our very best to all stakeholders – customers, suppliers, community and fellow colleagues
Agility : We embrace and respond quickly to changes to build a better tomorrow
Resilience : We do not give up in the face of difficulty
Teamwork : We will only succeed by tapping on each other’s strengths and working together